Mozafarian party provides platform for Vendorafa
LONDON, December 4, 2011 – An invitation-only party at a prestigious London location provided a showcase for luxury jewellery brand, Vendorafa.
The party, which took place in the five-star Grange Hotel St Pauls on November 19, was hosted by the Knightsbridge jeweller Mozafarian, one of the first UK retailers to stock Vendorafa which is being distributed in the UK by Advalorem, part of the WB Creative Jewellery Group.
Some 70 guests were treated to champagne and canapés and given the chance to view and try on jewels from the Vendorafa range in a relaxed atmosphere whilst admiring paintings of The Venice Carnival by the acclaimed artist Lynne Russell.
Jewellery from Mozafarian’s own collection and a number of other key brands was also on display.
“The star of the show was definitely the Dune Collection,” said Advalorem’s business development manager, Ben Williams.
“Everyone seemed to love its tactile quality. The larger statement pieces, particularly the cuffs and bangles, were extremely popular.”
Bahareh Mozafarian, who hosted the event, was also delighted with the evening.
“These events give us the opportunity to entertain our customers and to spend time getting to know them better,” she said.
“We were very pleased that Vendorafa could join us on this occasion. The feedback from our customers was excellent and I have no doubt that the evening is an indicator of things to come with Vendorafa.”