Nikki Lissoni looks to significant 2016 growth in UK through independent retailers
December 2015 – Fashion jewellery brand Nikki Lissoni is looking for significant growth in the UK market in 2016, following a move to new distribution in 2015 and gaining CMJ approved supplier status this month.
The brand’s managing director Ronald Assmann says: “We are extremely pleased that we have been accepted as an approved supplier of CMJ and we are looking forward to working with the group in 2016.
“At this moment we are supplying just a few CMJ members, such as Coe & Co in Scunthorpe, which has proved to be a very successful partnership for us.
“The independent retailers we work with have said they are very satisfied with Nikki Lissoni’s sell through, and we hope to reach more quality retail jewellers by joining the Company of Master Jewellers.
“We are aiming to work with more independent retailers across the UK in 2016, offering starter packages including free POS material and with our new Nikki Lissoni display furniture.”
Nikki Lissoni was founded in 2005 by Caspar Assman in the Netherlands as a fashion jewellery brand, offering affordable, interchangeable jewellery designs with a positive vibe.
The brand’s parent company SimStars International has headquarters in the Netherlands and a partly owned factory in Thailand to ensure full control of designs, quality and a high standard of working conditions for local employees.
Every piece of Nikki Lissoni jewellery is plated in silver, gold or rose gold and overlaid with a tough ceramic nano-coating to ensure it can be loved endlessly.
The designs include beautifully crafted motifs and design details combined with semi-precious stones and Swarovski Elements.
“We are looking forward to meeting CMJ members during the Jewellery and Watch Show in Birmingham and during the CMJ trade events in 2016,” added Ronald Assmann.
“With significant investment in PR and advertising campaigns in the UK planned throughout 2016, Nikki Lissoni will be focusing on raising consumer awareness alongside developing our wholesale distribution.”