ORA Pearls expands with new flagship store in Chelsea offering trade clients private buying appointments


British luxury jewellery brand ORA Pearls continues to expand with the launch of a
new flagship Chelsea store and onsite studio.

Arranged over two floors, the store design has a boutique feel and reflects the brand’s fashion-focused modernist approach to pearl jewellery.

ORA has experienced significant growth, having doubled its number of stockists over
the past 12 months.

The new store provides trade and retail clients the opportunity to shop the entire ORA collection including brother brand ARO, which specialises in pearl jewellery for men.

In the wake of COVID-19 and the cancellation of major trade shows, ORA is pleased
to be able to offer the opportunity for new and existing trade clients to book private
buying appointments in the London store at their convenience.

“Having our shop and studio onsite has greatly improved the efficiency of the brand
as we are able to design, make and sell our collections all under one roof,” said
Bibi Southwell, Founder and Creative Director.

The addition of the onsite studio has helped develop ORA’s bespoke service, which
has been growing in popularity among trade clients who often receive specific pearl
related requests from their own customers.

ORA Pearls New Chelsea Store I