Personalisation is key as Domino launches its 2017 Diamond Ring Mount Collection
BIRMINGHAM, England, July 1, 2017 – Domino has announced the launch of its latest Diamond Ring Mount (DRM) collection at the beginning of July.
This highly popular, fully British-made range, which is at the heart of the company’s offer, has been revised and reinvigorated to add creative new twists to traditional styles and to offer stockists even greater choice and more opportunities for personalisation.
The collection will offer some 95 designs across round, princess and fancy-shaped solitaire rings as well as multi-stone, cluster and lifestyle options. The rings are supported by a core collection of classic earrings and pendants. All designs can be supplied either unset, for retailers to set with their own stones, or fully set by Domino with the retailer’s choice of GVS or HSi diamonds. Domino also offers a setting service for retailers wishing to supply their own stones.
New for the autumn 2017 Collection is the option of buying British-made, semi-set mounts across a range of designs from diamond set shoulders for solitaires through to popular halo-style designs.
The recent move to creating these semi-set mounts in-house will reduce lead times for these styles considerably and will provide greater quality control. Because all designs in the DRM range are now created and crafted in house at Domino’s state-of-the-art manufacturing facility in Birmingham the company can offer truly competitive lead times of 7-10 days for unset mounts, and 15 days for semi-set and fully set mounts.
In line with the current trend for personalisation, choice is the watchword and all rings are available in platinum as well as 18ct white, yellow and rose gold. Many designs offer two part-mounts for the currently fashionable bi-metal, two-colour option and all are available in a range of different stone sizes to incorporate a range of important price points.
To assist Domino stockists the new DRM Collection is supported by an attractive consumer-facing brochure with plenty of lifestyle and product imagery which reflects current trends and is designed to appeal not simply to the strong millennial audience but to fashion-conscious women across all age ranges.
The new DRM Collection will be available to view with Domino’s sales representatives by the beginning of July and will be on show on the company’s stand at International Jewellery London (IJL) (Stand D60) in September.