Chinese jewellery. Image courtesy of PGI
HONG KONG – Platinum Guild International (PGI), a worldwide marketing organisation dedicated to creating, expanding and strengthening consumer and trade markets for platinum jewellery, has shared its findings from its Platinum Jewellery Business Review update for Q1 2025, highlighting strong growth across key global markets, led by a significant recovery in China.
Platinum jewellery is seeing renewed global momentum, with China leading the recovery in Q1 2025 as consumer preferences continue to shift away from gold, PGI said.
PGI’s Q1 update highlights robust growth in platinum fabrication, retail sales, and strategic partner performance across key international markets.
Tim Schlick, CEO of Platinum Guild International, said: “The strong recovery we’re seeing in China’s platinum jewellery market is setting the pace for a broader global resurgence. As consumers increasingly seek meaningful, high-quality pieces at accessible price points, platinum is gaining ground not just in China, but also in key markets such as India, Japan, the United States and the United Arab Emirates.
“From double-digit growth in China to steady momentum in India, and resilient growth in the US and Japan, we are witnessing platinum jewellery reassert its relevance and appeal worldwide. PGI’s strategic partnerships remain at the heart of this growth story, helping to build lasting consumer connections with platinum.”
