Excitement builds ahead of IJL 2011

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Excitement builds ahead of IJL 2011:A Sneak Preview of the Sparkling Event!

International Jewellery London (4th-7th September) is set to be an exciting event this year, as there is so much which is new – new exhibitors, new product areas, new trends and new show features – all designed to further enhance the visitor experience at the UKs most established, premier jewellery-focussed event.
The latest trends and the best in fine and design

Fine jewellery brands and designers attend IJL due to the high calibre of jewellery specific visitors – the VIP Diamond Club, for example, brings senior retailers and buyers to the show. Companies such as Hans D Krieger and Heinz Mayer come to the show each year, viewing IJL as a key international event, and UK based fine jewellery designers such as Fei Liu also exhibit at the show. This year a host of new fine jewellery companies will feature, such as Vogue Diamond, and new brands will be launched, including Vendorafa. This dynamic Italian brand specialises in 18ct gold and can be found on the Advalorem stand. Stuart Moore will be at the Henrich & Denzel stand in the fine jewellery area to personally launch his 50th year in the jewellery business by introducing his exciting work, including engagement and wedding rings, to European retailers – Stuart Moore Ltd is America’s largest gallerist of ‘modern designer jewellery’.
 

The silver area at IJL is set to be thriving as well – new names such as Raymond Hak, award winning American designer, will bring a fresh buzz to the show, in this case with sophisticated, design led textured silver jewellery featuring high quality diamonds. Unique, also to be found in the silver section, will be bringing Festina watches for the first time. Festina will be a fantastic addition to IJL and will offer something special to all buyers looking for a well crafted, on-trend watch.
All of the jewellery product areas at the show have one major thing in common – pieces are high quality and design-led. British design is still going strong and the best designers are at IJL, launching their new collections. Daisy Knights will be there for the first time as an exhibitor having launched as a Bright Young Gem (2009) and KickStarter (2010), and she will unveil her new range called ‘Wise’. Her creations are fast becoming the must have accessory with the likes of  Rihanna, Alexa Chung, Daisy Lowe and Kate Moss all being advocates of the brand. She joins leading British designers such as Shaun Leane, William Cheshire and Malcolm Morris.
UK-based Kleshna have also just announced they will launch two new collections, including the Art Nouveau inspired ‘Twisted Chain’ collection, which is a new take on the vintage trend which is sure to be seen at IJL. Pearls are another trend to be seen at the show – don’t miss the Jersey Pearl, London Pearl and the Euro Pearls stands. These are just a couple of the key trends to be seen, as IJL is definitely the prime opportunity to find out which jewellery trends will be big in coming seasons.
Knowledge is Power

The IJL seminar programme has been unveiled ahead of the show, and can be viewed in full on the IJL website www.jewellerylondon.com/seminars. A new purpose built seminar theatre – the Inspiration Theatre – will open on the show floor, providing jewellery trend sessions, panel debates and keynote speakers. The line up includes Jeremy Hoye, discussing unique collaborations with a focus on his latest venture, and Elizabeth Galton will speak about redefining luxury in the digital ages.
Shop in shops will be debated at the event, and a panel featuring experts from the Goldsmiths’ Company will identify the latest developments in materials, processes, training and hallmarking. They will also have a stand where they will provide demonstrations on assaying and hallmarking including the testing of jewellery items ‘live’. Martin Rapaport will also reveal his annual report at IJL on the state of the diamond industry.
Keeping ahead of trends is an ideal way to run a successful jewellery business, and top trends forecasting agency Stylesight will identify upcoming trends to inspire visitors. The show is all about successful retailing, and this will be covered in depth in the seminar programme. Shop owners and managers can experience a snapshot of a brand new inspirational programme, in the Mary Portas Guide to Successful Retailing seminar.
Retail Theatre will be the focus for the motivational seminar by Insight with Passion, providing vital information about how to improve and enhance the in-store retail experience, and everything from online opportunities to mobile commerce will be covered in other seminars. F Hinds will also reveal the outcome of their High Street By Design competition launched last year in a seminar about the initiative.
There is no other place to see this line up of industry gurus and successful jewellery experts – and it is all free to attend for IJL visitors.
Stephen Webster to feature in Great Debate
Celebrity favourite Stephen Webster will take part in the Great Debate at IJL, providing a talk about Fairtrade Fairmined Gold and showing a video he made earlier this year whilst travelling to find out more about the issues. This will be the first time the film is shown at a large industry show and Stephen Webster will take part in a groundbreaking Q&A session with the rest of the Great Debate panel following the screening. The Great Debate is hosted by the Birmingham Assay Office.
Jewellery Catwalk

The IJL Runway is being launched – a new Catwalk running the entire length of the Boulevard. Sponsored by Aagaard, two shows are scheduled for each day of the show, providing visitors with a dynamic showcase of designer jewellery. Each catwalk show during the four days will be unique in order to generate maximum interest and freshness.
“When buyers, retailers and press come to a key industry show such as IJL, they want to leave feeling inspired. The IJL Runway will run down the Boulevard, right in the centre of the action at the show, and will bring the latest trends and collections to life. IJL was the first of the UK jewellery trade shows to feature a catwalk and it will return for 2011 to highlight the fact that there are so many new brands and high quality collections being launched,” commented Co-Event Director, Syreeta Tranfield.
The Runway themes are: All that Glitters is Gold, Trends by Hilary Alexander, Modern Vintage, Every Cloud has a Silver Lining, The Bridal Collection (Gold, Platinum, Palladium & Diamond), Watches – A Moment in Time, The Rainbow (gems) and Fairtrade and Ethical Jewellery. There is also a sponsored catwalk show by The Houlden Group ‘Houlden Highlights’.
In the Zone
New product areas are being launched at IJL this year. One of the most exciting is the Designer Brands area, which will be launched within the popular Design Gallery. “A selection of established and iconic designers will be unveiling new collections here,” commented Co-Event Director Sam Willoughby. “Designer Brands will add even more selection and opportunities to find your next best seller in the already buzzing Design Gallery.”
Following his seminar on the topic, Brighton-based designer Jeremy Hoye plans to launch three new collections as well as a new collection produced for EA Sports’ Sims3 game as part of an interesting collaboration, in the Designer Brands area. Jeremy Hoye can be found alongside top designers Sarah Jordan and Rachel Galley who will present their latest collections. Andrew Geoghegan will also join them, with some stunning cocktail rings that demand attention.
Loose Diamonds & Precious Gems is another new dedicated product area, and will draw attention to gem companies which only provide high quality loose diamonds and precious stones. Radiant Diamonds, Kristal Diamonds, AS Diamonds and Apsara are amongst those already confirmed.
Future Stars
What better way to identify the top talent of the future than by visiting the Bright Young Gems and KickStart stands. A prestigious panel of editors has nominated the Bright Young Gem designers, who are just embarking on sparkling careers and have been hotly-tipped for success. Bec Clarke’s Astley Clarke will also present a Gold Award to one shining designer who will win an exceptional prize – the opportunity to sell their jewellery via the popular retailer at www.astleyclarke.com.
“IJL is the only place to see the Bright Young Gems, a feature which has become iconic in its own right, thanks to the well known and respected editors who identify the designers – the panel is unique to the show,” stated Syreeta Tranfield. KickStart, the feature supported by the British Jewellers’ Association, will launch with a line-up that is sure to impress retailers and buyers. This is a unique initiative which acts as a commercial launch pad for the ten promising designers selected to take part, providing a boost for the industry and allowing retailers to source products from the best new design talent of 2011. Find a sneak preview of the designers on this page of the website: www.jewellerylondon.com/kickstart

Be Dazzled!
“With so many new designers, brands, initiatives and developments, this year’s show is set to be an outstanding one, with well over 500 exhibitors already lined up to reveal their latest work,” announced Syreeta Tranfield.
The show dates are 4th-7th September 2011 and IJL will take place at Earls Court 2 in London.
Notes to Editors

www.jewellerylondon.com

The dates for your diary for the 2011 show are:4th-7th September 2011, Earls Court 2, London
For more information, images or quotes, please contact:
Stephanie Charteris+44 (0) 207 630 6633 / 07944 860 839stephanie@hammondpr.co.uk / suzanna@hammondpr.co.uk
About International Jewellery London

International Jewellery London is your only dedicated UK jewellery trade event, unveiling the latest inspiring collections, contemporary and classic. IJL celebrates the most talented, innovative British and International jewellery designers, wholesalers and manufacturers. International Jewellery London takes place at, Earls Court 2, London from 4th – 7th September 2011.  For further information please visit www.jewellerylondon.com Reed Exhibitions is the world’s leading events organiser, with over 460 events in 36 countries. In 2010 Reed brought together over seven million active event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East and Asia Pacific, and organised by 34 fully staffed offices.
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