Meaningful gift giving is a major natural diamond jewelry trend for Holiday 2020 during the pandemic, respected industry journalist Jill Newman tells Jewellery Outlook Editor David Brough.
Jill Newman presents natural diamond jewelry trends for the Holiday 2020 season in a Jewellery Outlook webinar.
Please watch the replay of the NDC webinar on Jewellery Outlook via this link:
The Natural Diamond Council and its Style Collective, with Jill Newman as Editor at Large, reveal that this holiday season diamond jewelry is contemporary, stylish, sentimental and joyful.
Click here to view Holiday 2020 Trend Report
What are the key natural diamond jewelry trends for Holiday 2020?
This holiday season diamond jewelry is contemporary, stylish, sentimental and joyful.
The four main trends are High-Octane Color, which features natural diamonds set in vibrant enamel and ceramic designs that are playful and modern; Precious & Personal offers diamond letters and words that make for highly personalized gifting; The Statement Earring delivers a dose of glamour for day or night; Organic & Earthy Commitment Rings show the natural side of diamonds with rough or included stones in organic-looking designs.
Why are meaningfulness and personalization so important now?
It’s been a year of upheaval and meaningful gifts are a way to connect with family and friends. These sentimental diamond gifts are lasting symbols of love, hope, friendship and celebration.
Why do vibrant colours resonate?
Color is emotion. Bright red or neon green is like a blast of energy and joy. Color shows diamonds in a surprisingly playful way – which appeals to both young people and sophisticated or fashionable women who want to wear color in new ways.
Why are rough, organic stones in vogue? Is there a celebration of imperfection?
There is a greater appreciation for everything in its natural, unaltered state. Seeing diamonds that appear like glowing rocks from the ground reminds us that the stones come from the earth and are a natural resource. Yes, the stone’s imperfections appeal to people looking for more unusual and organic-looking jewelry.