GEMVISION AT SPRING FAIR INTERNATIONAL

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GEMVISION AT SPRING FAIR INTERNATIONAL

JEWELLERS MUST ADAPT TO NEW GENERATION OF TECH SAVVY CUSTOMERS, SAYS GEMVISION AT SPRING FAIR INTERNATIONAL
The Jewellery Show, Spring Fair International 5-9 February 2012 NEC Birmingham, Hall 18, Stand 18N59
Gemvision Europe will be demonstrating how the future lies in technology based jewellery retailing at this year’s Spring Fair International’s Jewellery Show.
Highlights on Stand 18N59 will include live demonstrations of Gemvision’s newest version CounterSketch Studio 2.6.  It offers retailers an easy-to-use bespoke design service in-store – over 2,500 base models to modify – whilst significantly expanding their product range without the overheads of holding stock.
In addition, visitors will be able to see demonstrations of the latest version of Gemvision’s Matrix 7 design software.  This improves on traditional CAD functionality, giving designers more freedom to create the type of complex organic design shapes which are generally only created by hand.
Both technologies set the benchmark for jewellery design software, enabling independent retailers to capitalise on the trend for personalised jewellery.
CounterSketch Studio – created by Gemvision in partnership with global jewellery connoisseur Stuller – allows customers to design their own uniquely personalised jewellery, which is then crafted by Stuller.  Each one of over 2,500 base models can be modified in 3D to customer preference with an intuitive set of controls, creating an infinite number of possible customised designs.
There is live pricing throughout and when the customer approves the design and it goes to Stuller for manufacturing, customers receive their piece in 14 days or less.
Matrix 7 offers jewellers all the benefits of a CAD tool designed specifically for the industry, allowing on-screen, dimensionally accurate design and substantially reducing the time taken from initial idea to final production.
Linked with Gemvision’s Revo 540 Milling system or any other prototyping technology, fully representational wax models of the design can be created quickly and economically.
“The jewellery industry’s future depends heavily on the adoption of technology,” said Gemvision Europe managing director Gary Baines.
“The profile of customers looking to buy engagement rings for example is very different today.  They are increasingly technology savvy with online purchasing being second nature.  They expect to browse cutting-edge websites for buying ideas and look for computer screens they can interact with in-store.
“Successful retailers will be the ones who adapt to this new generation of potential customers and embrace new technology.
“CounterSketch and Matrix offer retailers that opportunity – with Countersketch, any member of staff can use the software to work with their customers to create a truly unique and personalised piece which can be delivered in just a couple of weeks.
“Matrix is an incredibly powerful sales and design tool, enabling the development of stunning dimensionally accurate on-screen designs incorporating the most imaginative and complex shapes, and substantially reducing the time taken from initial idea to final production.”
For more information, contact Gemvision on 0113 3899710, email gveurope@gemvision.com or visit www.gemvision.com.
For media enquiries: contact Juliet Betterton or Mary Whitehouse at betterpr on 01527 881965 or email juliet@betterpr.co.uk or mary@betterpr.co.uk
Notes to editors
Founded over 20 years ago by retail jeweller Jeff High, Gemvision has a heritage as a company of jewellers helping other jewellers use technology to express their creativity and enhance their bottom line. With facilities in the UK, the United States and a global network of authorised dealers, Gemvision brings jewellers and technology together with innovative Computer Aided Design and Computer Aided Manufacturing (CAD/CAM) products.

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