RETAIL SPOTLIGHT – Beaverbrooks opens store in Cambridge


Family-owned national diamond, jewellery and watch retailer, Beaverbrooks, has opened its first store in Cambridge’s Grand Arcade Shopping Centre bringing significant investment in luxury retail ahead of the festive period.


Creating 12 new roles and investing over £800k in the area, the national retailer will also be opening the first dedicated TAG Heuer Boutique in the city and will be the only stockist of the luxury Swiss watch brand in the area. 

The brand new Beaverbrooks store – which opened on 20 October – has been specially designed to create a more immersive shopping experience for customers, introducing an exclusive ‘diamond room’ – ideal for those looking to browse an extensive selection of prestigious diamond brands and jewellery for special moments.

As well as stocking first-of-its-kind diamond collection, ‘Beyond Brilliance’, the store also brings a wide range of luxury bridal pieces and the latest exclusive diamond range from the retailer, ‘Essence’. The team, who are experts in jewellery, diamonds and watches, will be able to assist customers with making important purchases. 

Bringing a dedicated Luxury Swiss watch retail space to Cambridgeshire, the new boutique features a selection of TAG Heuer’s most anticipated launches and heritage pieces, including Special Editions such as the sought-after Carrera Porsche timepieces. 

With 70 stores across the UK, the national jeweller has continued to expand its luxury offering over recent months. The new TAG Heuer boutique is the eighth addition to the Beaverbrooks portfolio and the second to be opened by the brand over the last year. 

The new stores in the popular Grand Arcade centre are set to become a leading watch and jewellery destination within Cambridge and eastern England. 

Anna Blackburn, Managing Director of Beaverbrooks, said: Opening this brand new store in Cambridge is a very proud moment for us and forms part of our programme to grow and refresh our estate across the UK. We know customers value the expert service they receive in our stores, so we are committed to bringing this experience to new regions like Cambridge. 

“We are also thrilled to be expanding our long-running and incredibly valued partnership with TAG Heuer to open its first luxury boutique in Cambridge along with our brand new store. Grand Arcade shopping centre is the perfect location for the new store and boutique. We’re excited that our dazzling diamonds will be available to purchase in the new store, including the dazzling ‘Beyond Brilliance’ diamond collection and our brand new ‘Essence’ diamond range – which customers can find in our dedicated ‘diamond room’. We’re confident the store will be very popular with customers in the East of England. We look forward to continuing to provide outstanding levels of personal customer service, expertise and passion for luxury watches and fine jewellery.” 

Rebecca Jarvis, Store Manager at Beaverbrooks Cambridge, said: “Our team is so excited to be bringing Beaverbrooks’ expertise and providing the very best service to our customers. Ahead of a busy Christmas season, we are excited to bring a great range of special pieces to shoppers in Cambridge and further afield looking to purchase memorable gifts. Our exclusive ‘diamond room’ will also be a brilliant showcasing of prestigious diamond brands for those precious engagements coming in the next year.” 

Rob Diver, Managing Director of TAG Heuer UK and Ireland, added: “We are excited to continue our retail expansion plan with the opening of the first TAG Heuer Boutique in the historic city Cambridge with longstanding partner Beaverbrooks.”