Spring has arrived in spectacular fashion at Burlington Arcade, as Burlington In Bloom: Volume II unveils a dazzling floral transformation in the heart of Mayfair, London.
One hundred vibrant flower heads are suspended from the glass roof evoking a dreamy meadow with thousands of hand-drawn dots paying homage to Pop Art and Pointillism.
The seasonal installation not only brings a burst of colour and creativity to one of London’s most elegant retail destinations but also a host of new, resident jewellers:
- British designer Stephen Webster is preparing to unveil a striking three-storey boutique, including a No Regrets Bar situated in the lower ground floor in May, enhancing his presence in Mayfair.
- Egyptian brand Azza Fahmy, a part of the Arcade for over six years, has doubled its retail footprint and will soon host a celebratory soirée to mark the opening of its flagship boutique and high jewellery collection. Azza Fahmy has become synonymous with rich cultural storytelling and has cemented its place within the UK’s fashion and luxury scene with notable milestones including a much celebrated collaboration with Balmain.
- George&Co is set to open in June — bringing a carefully curated selection of rare, vintage Ottoman and French collectable pieces from the Grand Bazaar of Istanbul to the refined halls of Burlington Arcade. The family business is led by a mother and son duo, fourth generation jewellers who have been working diligently to bring rare collectables to the new store.
These elegant boutiques join the 47 independent and luxury brands housed at Burlington Arcade, spanning vintage watches, fine jewellery, cashmere, luggage, shoes and accessories.
With its unrivalled combination of heritage and contemporary style, the Arcade continues to attract discerning shoppers from across the globe.
Running throughout the spring season, Burlington In Bloom invites visitors into an immersive floral experience. The entire Arcade is now framed by cascading blooms and exquisite botanical displays, offering a uniquely photogenic moment in the city, and a vibrant shopping experience.
