Milan meets London in a revolutionary new design with the unique Pomellato pop-up store and immersive experience at Harrods in London. Bringing chic Milanese style to London’s most luxurious department store, the collaboration is introduced with five dedicated main windows facing Brompton Road.
To commemorate this collaboration, Pomellato introduces a new emerald Catene capsule collection, created exclusively for Harrods.
Catene capsule collection for Harrods, necklace in rose gold with emeralds
Taking visitors on a voyage of Pomellato’s Milanese craftsmanship, values, and aesthetic, the ‘From Milan to Harrods’ pop-up begins the client’s journey with a window teaser, its design echoing the emblematic colour aesthetics of the brand.
The immersive pop-up experience is divided into three rooms, the Galleria, Atelier and Theatre, each inspired by Milan’s architecture, savoir-faire, and elegance.
In the luminous Galleria, guests are invited to discover some of Pomellato’s most iconic collections including Iconica, Sabbia and Pomellato Together.
In the next room, Atelier reveals some of the behind-the-scenes of handcrafting Pomellato creations, including a display of the raw materials and tools used by the jeweller’s in-house goldsmiths, and how they create the House’s signature Nudo jewels.
Inspired by Teatro alla Scala with its rich textures, golds and careful lighting, the last room Theatre enjoys a modern twist, serving as the perfect backdrop for precious High Jewellery’s one-of-a-kind creations.
To celebrate the joining of icons Pomellato and Harrods, the brand’s master goldsmiths handcraft an exclusive, colour-rich Catene capsule collection, including a ‘knot’ ring, chain-link earrings, two chain bracelets and a necklace, each in pavé emeralds and rose gold.
Setting every gemstone by hand for the breath-taking shimmer the collection is known for, the special collection is a contemporary, glamorous take on the gourmette chain, a signature design of the Milanese jeweller.
The Pomellato Harrods Pop-Up is located on the ground floor of the fine jewellery department of Harrods. From June 16 to July 19, 2023.
