RETAIL SPOTLIGHT – Mouawad celebrates launch of London flagship store

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LONDON – Luxury jeweller Mouawad welcomed VIP guests to celebrate their first European flagship boutique opening. Situated in the five-star Peninsula Hotel, the new store represents a milestone in the brand’s history spanning more than a century.

Anastasia Mouawad, fifth generation co-guardian of Mouawad, greeted guests, and shared her delight in marking the brand’s London debut.

“We are incredibly proud to be launching our new London boutique. This opening marks a pivotal moment in the history of Mouawad. Reflecting our Mediterranean roots and rich heritage, the new boutique design is a celebration of this moment and we are thrilled to be continuing our commitment for crafting the extraordinary.” – Anastasia Mouawad.

RETAIL SPOTLIGHT – Mouawad celebrates launch of London flagship store

The Mouawad 1001 Nights Diamond Purse made its first appearance in London. Priced at US $3.8 million, the handbag was named the most valuable in the world by the Guinness World Records. The heart-shaped purse, handcrafted from 18-karat gold, incorporates 4,517 diamonds (105 yellow, 56 pink, and 4,356 colorless diamonds) with a total weight of 381.92 carat.

Guests attending the elegant evening enjoyed music from a live violinist and a DJ set from Fiona Jane. High jewellery was a focal point of the night, where pieces that epitomised Mouawad’s unparalleled craftsmanship were on view.

Elements of the brand’s Mediterranean roots were on display, transporting guests into the world of Mouawad. Olive-leaf tones, terracotta ochres, and a play of light and shadow evoked the warmth of the rising sun, creating a unique sense of luxury for attendees.

Since its inception in 1890, Mouawad has been recognised for its timeless elegance, exceptional craftsmanship, and rich heritage.