RETAIL SPOTLIGHT – Natural Diamond Council, NAJ, London Diamond Bourse partner on Diamond Pipeline Integrity Guide for UK jewellery industry

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The Natural Diamond Council, the UK’s National Association of Jewellers, and the London Diamond Bourse have created a new guide dedicated to Diamond Pipeline Integrity.

The key question it looks at is: “How can you protect your natural diamond business and your customers from the threat of undisclosed laboratory-grown diamonds?

This guide along with the Diamond Facts Report has been distributed to 2,700 jewellery retailers and trade professionals across the United Kingdom to achieve the shared goal of consumer trust.

The Natural Diamond Council, the National Association of Jewellers, and the London Diamond Bourse are jointly committed to ensuring you’re ready for whatever comes your way, whether that’s stamping out the risk of undisclosed laboratory-grown diamonds, honing your terminology, or fielding consumer enquiries.

The Diamond Pipeline Integrity Guide includes hands-on advice on how to protect a natural diamond business from undisclosed laboratory-grown diamonds.

The Diamond Facts Report provides independent facts to support retailers in their communication with consumers.

Diamond Pipeline Integrity Guide: https://www.naturaldiamonds.com/press/diamond-pipeline-integrity/

Diamond Facts Report: https://www.naturaldiamonds.com/diamond-guide/diamond-facts-full-report/

RETAIL SPOTLIGHT – Natural Diamond Council, NAJ, London Diamond Bourse partner on Diamond Pipeline Integrity Guide for UK jewellery industry