RETAIL SPOTLIGHT – New luxury diamond, jewellery and watch brand, Loupe, launches its flagship boutique


Beaverbrooks, the 103-year-old family-owned jewellers with 71 stores nationwide, is expanding its portfolio with the launch of a new carefully curated concept luxury diamond, jewellery and watch brand – Loupe, which opened the doors of its highly anticipated flagship boutique on Thursday 9th June 2022 at centre:mk in Milton Keynes.


Set across 7,345 sqft, Loupe Milton Keynes will feature a dedicated showroom for prestigious watch brand, ROLEX. The boutique also has a luxurious watch room housing its other Swiss watch brand partners, OMEGA, HUBLOT and ZENITH.

These will sit alongside Loupe’s own collection of diamonds and contemporary fine jewellery, hand-selected by its experienced buying team, and distinguished by its own hallmark. It will also showcase several one-off pieces with rare, coloured gemstones and striking modern designs. Other jewellery brands that can be found in the boutique are Mikimoto, Gucci Fine Jewellery, Hearts on Fire and Royal Asscher diamonds.

coloured gemstones ring

Loupe is a stockist of ROLEX, HUBLOT, ZENITH, Mikimoto and Royal Asscher in the Milton Keynes area.