RETAIL SPOTLIGHT – Platinum Born launches in UK at ROX boutique in Battersea Power Station

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Platinum Born, a brand celebrating platinum jewellery, launched in the UK at the luxury jewellery boutique ROX in Battersea Power Station, on December 2, 2023.

RETAIL SPOTLIGHT – Platinum Born launches in UK at ROX boutique in Battersea Power Station

Retailing in the US since 2018, Platinum Born’s design and craftsmanship takes place in Japan with meticulous attention to technical details, allowing for their signature versatility.

Every necklace can be easily adjusted to be worn as a choker or a longer style, while the Helios and Luna necklaces’ highly innovative magnetic design means they can be shaped and positioned to be worn according to the desire of the wearer. 

RETAIL SPOTLIGHT – Platinum Born launches in UK at ROX boutique in Battersea Power Station

Japan is the most advanced market for platinum in the world, with Japanese luxury clients typically having a deep affinity for the metal. 

Platinum Born’s innovative, playful and versatile collections include pieces that can be worn in a multitude of different ways with simple adjustments that anyone can make, even those with limited dexterity – in keeping with the joyful and inclusive spirit of the brand. 

The brilliance of the faceted platinum beads used in their designs is known to astonish, as it is often assumed that the sparkle is from diamonds.

RETAIL SPOTLIGHT – Platinum Born launches in UK at ROX boutique in Battersea Power Station