RETAIL SPOTLIGHT – PureJewels’ Indian and African roots showcased by Newham Heritage Month


British Asian retail jeweller PureJewels has been selected to tell its story as part of the Newham Heritage Month, an initiative supported by its local authority in east London.

Newham Heritage Month is being hosted as a live heritage festival throughout June 2020 on this website:

Visit the website to explore the festival’s collection of videos, photographs, sounds and writing from across Newham.

Bhanji Gokaldas, PureJewels


The jeweller was established in London in the mid 1970s when Gujarat-born Bhanji Gokaldas, together with his sons Ramnik, Dinesh and Harish, immigrated from east Africa where Bhanji had run a workshop making fine jewellery for local customers.


Jayant Raniga, PureJewels


Bhanji Gokaldas’s story is shown in the video below, narrated by his grandson Jayant Raniga who runs PureJewels today.

Click here to watch video

PureJewels, located on Green Street, a leading British Asian jewellery quarter, sells a variety of 22-carat gold jewellery, as well as platinum and diamond jewellery, and has a dynamic online retail presence.