Retailers join platinum training day at Domino
BIRMINGHAM, England, November 4, 2012 – Some 20 retailers from throughout the UK attended a Platinum Training Day held at Domino’s headquarters in Birmingham’s Jewellery Quarter on 18th October.
Attendees joined a tour around the company’s high-tech manufacturing facility. This included a demonstration of the casting process as well as a look the firm’s sophisticated rapid-prototyping facilities, its setting department and in-house Assay Office before hearing a presentation on how to profit from platinum by Platinum Guild International’s (PGI) specialist sales trainer.
“I thought I had a reasonably good knowledge of platinum but I know 100% more now than I did before I went,” said Simon Belson, from London’s Hatton Garden.
“I also understand how long it takes to source just a small quantity of platinum and can really explain to customers why it is so rare and valuable and why it is the price it is.”
The event also allowed the Domino sales team to introduce retailers to its most recent “Platinum Bridal Collection”, backed by PGI, which was launched earlier this year.
All retailers stocking five or more pieces from this collection receive a “Platinum Profits” kit.
This includes an educational guide on platinum for staff; an eye-catching display stand for use in store; an illustrated “Buyer’s Guide” for consumers, and a “Precious Metals Comparison Chart” for use by sales associates.
The collection comprises six individual suites of jewellery, each with its own particular romantic story to tell. All the suites have matching engagement and wedding rings but some also offer pendants and earrings. Designs vary in weight from 2.5 – 5.0g of platinum, allowing entry at a wide range of price points.
“We hope our training days are going some way to providing the information our customers need to help sell this very special metal with confidence and success,” said Domino’s Sales and Marketing Director, Andrew Sollitt.