Roma 1947: La Dolce Vita lives again in a piece of jewellery
January 2015 – Roma 1947, launched by Better Silver, is the new jewellery brand designed to pay homage to the Dolce Vita period.
The atmosphere of that time, at Cinecittà and in Via Veneto, is evoked with a contemporary twist, in a reworked Baroque style.
”Roma 1947 is part of my family, but it’s also a way of paying homage to our splendid nation,” said CEO, Paolo Bettinardi.
“It all started with an old photo we found in the attic, of my grandparents on a trip when they were in their early twenties, two young love-birds in the Eternal City right after the end of the war. The photo had a place and date on it: Roma 1947.”
