Royal Asscher opens second boutique in Japan


Royal Asscher opens second boutique in Japan

August 2018 – Royal Asscher has opened a new flagship boutique in Fukuoka Tenjin, the number one downtown shopping district in the Kyushu region of Japan.

Replicas of Britain’s Crown Jewels will be on permanent display in the store.

Royal Asscher has a 55-year history in the Japanese diamond and jewellery market, with over 150 retail doors.

The company opened their first flagship store in Tokyo’s prestigious Ginza district in November 2017. The Fukuoka location is the company’s second Japanese stand alone store, in its fifth largest city.

Mike Asscher says, “Fukuoka is a short flight from Hong Kong and Taiwan, a ferry ride from South Korea, and closer to Shanghai than Tokyo and is seeing year on year record tourism numbers – which is great for exposing our brand further to audiences from these countries.

“Fukuoka has also developed itself to attract young innovative entrepreneurial people. It has bargain rents, low taxes, special visas and trade incentives. All of which helped us identify this city as an ideal location for our second flagship in Japan.”

Royal Asscher opens second boutique in Japan