Bold directional designs for Fiorelli Fashion’s new collection
December 2016 – Mid-January 2017 will see Fiorelli Fashion launch 46 brand new pieces bringing the Collection’s total offer to 59 designs.
New designs include chokers, layered necklaces, collars, pendants, bracelets, bangles, earrings and ear crawlers. The pieces are created in white metal and brass and incorporate crystals, resin, acrylic, pearls and marble.
The new range has taken a more directional route than previous collections. Items are catwalk inspired with sleek metal designs incorporating neutral tones which translate well for both daytime and night time looks. Some pieces feature unusual shapes, mixed colours and a touch of sparkle for added interest. Others incorporate the Fiorelli logo to give the collection branded prestige.
Importantly the new designs have been developed in close cooperation with Fiorelli’s handbag team to ensure a cohesive accessories look which merchandises beautifully together in store for add-on sales.
The Fiorelli Fashion Collection is supported by an attractive consumer-facing catalogue, point-of-sale materials and packaging. Retail price points range from £15 to £52.
The entire Fiorelli Fashion Collection is available from Gecko Jewellery and will be on display on the company’s stand at Jewellery & Watch Birmingham from 5-9 February, 2017. (Hall 18 K30-L31).