Sif Jakobs Jewellery reports strong buyer interest at Inhorgenta
February 2017 – Award-winning Danish jewellery brand Sif Jakobs Jewellery has reported strong interest from international buyers at the recent Inhorgenta show in Munich, Germany, where it also scooped a hotly contested award.
The brand, which offers sterling silver and gold-plated jewellery designs, opened accounts with 27 new clients in Germany over the course of the four-day trade show, with buyers impressed by its new spring/summer 2017 collections.
Sif Jakobs Jewellery also won the award for Fashion Jewellery Brand of the Year at the inaugural Inhorgenta Awards ceremony on February 19.
The judging panel, which was made up of models, fashion designers and journalists, praised Sif Jakobs Jewellery’s Antella bracelet for being “simultaneously classical and a little bit playful”.
Sif Jakobs Jewellery ensured it made an impact on buyers attending Inhorgenta, taking a bigger exhibition space this year to present its largest trade show stand to date.
Speaking after the show, Søren Dahl, CEO of Sif Jakobs Jewellery, said: “We had a fantastic show at Inhorgenta 2017, welcoming buyers from across Europe. We opened some great new accounts and received lots of positive feedback on our spring/summer collections. We are positive that this success will continue through 2017.”
The Copenhagen-based brand has launched several dramatic yet feminine collections for 2017, including the Antella range, which sets baguette-cut cubic zirconia in silver and 18ct yellow or rose gold plate in geometric-inspired designs.
Its new Valenza and Lariana collections are proving popular with retailers looking for a versatile jewellery range that can offer a fine selection of both bold and simple everyday wear.
Sif Jakobs Jewellery plans to continue to build on this success in 2017, and will be attending the Company of Master Jewellers Trade Event on 5–6 March, 2017.