Silver Promotion Service (SPS) announces launch of newly revamped website


Silver Promotion Service (SPS) has announced the launch of its newly revamped website, designed as a go-to source for silver jewelry.

New educational and merchandising content is now easily accessible. Redesigned navigation menus offer targeted, efficient information and product discovery, highlighting silver as an important category for fine jewelry. The home page will continue to promote featured silver designers, while the new menu tabs streamline searching for all visitors, especially retail buyers and sales associates.

SPS Director Michael Barlerin said, “The Silver Promotion Service is honored to serve the jewelry industry  as the source for great silver jewelry collections, timely retail research data and merchandising information. The updates to directly benefit retailers with easy and efficient access to the information they need and the on-trend silver styles they are seeking.”Silver Promotion Service

The updates to the site enhance the silver discovery experience for any retailer visiting Market research, newsletters, and curated fine silver jewelry from Savor Silver participants from around the world are all available at the click of a button. Specific updates include:

  • All-new “Silver News” tab, featuring Trends, Silver in the News, Silver Spotlight, and the Savor Silver Newsletter.
  • New “Silver Trends” tab, featuring the Savor Silver Member brands by category.
  • New “Events and Programs” tab, featuring the virtual trade show flip books and the new section “News & Newsworthy” with up-to-date editorials that have appeared in recent jewelry trade publications.
  • New “About SPS” tab, featuring information about SPS, the Savor Silver Program, the SilverMark, SPS press releases, and the Silver Institute.