Strong enquiries at title sponsor PureJewels at Asian Wedding Exhibition
LONDON, December, 2012 – Almost 8,000 visitors, many of them couples preparing to be married in the Summer of 2013, flocked to the increasingly popular PureJewels presents Asian Wedding Exhibition this year, and PureJewels, a leading retailer in the Green Street jewellery quarter of east London, reported booming business at its booth.
PureJewels, celebrated for award-winning innovative designs in gold and platinum, was the official headline sponsor at the PureJewels presents Asian Wedding Exhibition in London for a third consecutive year. There were 115 exhibitors at the show, the largest and longest-established Asian wedding event in Europe.
The PureJewels presents Asian Wedding Exhibition, now in its 20th year, took place for the first time in the spacious halls inside Wembley stadium on Saturday 1st and Sunday 2nd December, 2012.
Jayant Raniga, Brand Manager of PureJewels, said, “The PureJewels presents Asian Wedding Exhibition was a great success. Just under 8,000 people came through the doors, the majority of them marrying couples for the Summer of 2013.”
The PureJewels stand was extremely busy throughout the event with staff presenting and demonstrating the design ethos and process, which was much appreciated by visitors.
The Gaja collection, launched at the Asian Wedding Exhibition this year, and the Floralia line were incredibly popular.
“We are one of the UK’s most innovative fine jewellers and we wanted to present at a show for the UK Asian Wedding market that was also innovative and progressive,” Raniga said.
“The Asian Wedding Exhibition is the largest and busiest show for the Asian wedding industry and we felt that we should have a strong presence here.”
The PureJewels presents Asian Wedding Exhibition has expanded markedly from its inaugural show in 1993, which attracted 3,000 visitors. Since then the show has grown over consecutive years and now attracts around 8,000 visitors.
The PureJewels presents Asian Wedding Exhibition is more than just a show -– it is an experience. The event attracts a mixture of people – engaged, single, married, Asian and non-Asian.
From exciting fashion shows, skilled henna and beauty artists, creative photographers and designers, there is something for everyone to enjoy.
An outstanding feature is a temporary platform depicting the lavish wedding scene, with thrones for bride and groom, and bejewelled carved pillars.
PureJewels presented for the first time pieces from the Gaja collection, inspired by royal Indian elephants which bear carriages, or palkis, for the Maharanis, or queens, and made with exquisite platinum and diamonds.
PureJewels’ Gaja collection
Customers may opt for coloured gemstones instead of diamonds if they wish, PureJewels’ chief designer Laura Strand said.
Strand gave a demonstration to couples visiting PureJewels’ stand of the brand’s design ethos and process, starting with the initial inspiration and proceeding to drawings and ultimately the craftsmanship of the pieces.
As well as the Gaja pieces, PureJewels showed the Floralia designer collection — a wildly whimsical and enchanting collection drawing inspiration from secret gardens and forgotten lands.
Also on display at PureJewels’ stand were wedding rings of upmarket brand Christian Bauer in a range of precious metals – gold, platinum and palladium set with diamonds, and filigree gold jewellery designs from ELEUTERIO.
ELEUTERIO, a top tier Portuguese jewellery house specialising in hand-crafted fine gold and filigree designs, showcased two collections at PureJewels’ stand – Arty and Couture Filigree.
ELEUTERIO couture filigree
Jonathan Ralston, director of Christian Bauer’s UK distributors MDM, said Christian Bauer designs were a perfect partner for PureJewels’ precious jewellery.
“Christian Bauer jewellery appeals to British Asian customers, as it fits in with the ‘East Meets West’ heritage of PureJewels,” he said.
British Asian customers admire the purity and precision of the highly engineered aspirational Christian Bauer rings.
Danuta Kondek, who is responsible for business development at ELEUTERIO, said that ELEUTERIO and PureJewels were two brands that combined tradition with state-of-the-art technologies.
“We like the fact that traditional artisan techniques have been combined with modern design technologies to create products that are relevant to today’s era whilst still having the essence of tradition,” she said.
At the PureJewels presents Asian Wedding Exhibition, PureJewels, accompanied by senior representatives from Christian Bauer and ELEUTERIO, had on hand experts including gemmologists and wedding jewellery consultants.