BLOG-Thailand Trust Mark can help boost jewellery, gem exports
By David Brough
BANGKOK, September 2017 – The recently launched Thailand Trust Mark, or T Mark, a symbol of quality and social responsibility across a range of industrial sectors, can help boost Thai gem and jewellery exports in future years.
Speaking at the 60th edition of the Bangkok Gems & Jewelry Fair, Chantira Jimreivat Vivatrat, the incoming head of the Department of International Trade Promotion (DITP), which backs the T Mark, said it was still early days in rolling out the mark across the gems and jewellery industry.
Trade sources at the latest Bangkok fair, which took place from September 6-10, 2017, said the T Mark was a strong symbol to highlight the high quality and standards of craftsmanship of Thai-manufactured gems and jewellery, and would help to market exports more effectively.
Jimreivat Vivatrat said she expected Thai gems and jewellery exports to rise by some 5 percent in value terms in 2017, in part due to the higher price of gold.
While the T Mark is in its infancy, it has great potential to boost the perception and understanding in key markets of the high skills of craftsmanship and the cutting-edge technology used in the Thai gem and jewellery industry, as showcased by the Bangkok fair.
Thailand is a leading hub for the manufacture and export of precious jewellery and colour gemstones.
The T Mark will help to promote the branding of Thai gem and jewellery exports to leading overseas markets in the longer term, and will assist in the branding efforts of individual Thai jewellery exporters.
The leading export destinations for Thai gem and jewellery exports, including gold, are Switzerland, Hong Kong and the United States, according to the DITP.
Other countries are rolling out similar initiatives, such as “Made in Britain” currently being promoted by the UK’s National Association of Jewellers (NAJ.)
In a strategic approach to the current environment, the NAJ has announced a partnership with “Made in Britain”, the organisation representing more than 1,000 UK makers across 40 product sectors with one universal manufacturers’ marque.