“The best one yet” – Domino’s 4th Handbook set to create a stir in Birmingham
BIRMINGHAM, January 22, 2014 – Jewellery and Watch Birmingham (2nd – 6th February, 2014 Stand P44 Q45) will see the launch of the new ‘Domino Handbook’ (HB4), bringing to jewellers not only one of the most comprehensive selections of high-quality, well-designed settings, shanks, clusters, earrings, pendants and findings available, but also an indispensable source of pertinent information designed to make their lives easier.
Eighteen months of hard work and a five figure production budget have been needed to draw together The Handbook’s 250 pages in which each individual component (however large or small) has been reproduced to exactly life-size, meaning that jewellers can use the illustrations with confidence to match suitably-sized stones.
The book, which is produced on high-quality paper to be extremely robust, has a strong contemporary design and features literally hundreds of components each of which is available across a range of gold alloys and platinum and a range of sizes. The choice is enormous and the combinations that can be made to create a finished piece are even greater.
Most of the components in HB4 are designed and produced in-house in the UK – something which Domino sees as a strong selling point – however, as a new addition, this issue also includes some top-quality, precision-made settings sourced elsewhere in Europe.
Another exciting new feature is a selection of ‘Hero’ designs by Domino’s prize-winning design team. These pieces of finished jewellery are photographed and then broken down into their individual component parts to give users some ideas and suggestions as to how items can be combined to maximum effect to create a selection of very different looks.
“Great care has been taken to make this catalogue an indispensable tool for our customers and we have gone to great pains to ensure that the components offered reflect current trends as well as classic must-have designs. We have also striven to make the content extremely easy to access. All the technical information the user needs, about each and every component, is available at a glance, and ordering is made easy. Although I say it myself I believe it is our best one yet,” says company Chairman, Patrick Fuller, who is the driving force behind The Handbook.
Fuller strongly believes that the time is absolutely right for this launch: “Whilst the gold boom was at its height consumers were scrapping rather than repairing their jewellery and jewellers were inundated with pieces which, if necessary, they could plunder for repairs.
“The boom is now over and feedback from our customers suggests that the market is already seeing an increasing appetite amongst consumers for re-styling existing jewellery and for having new pieces created from scratch. The Handbook is a perfect starting place in both respects and we are confident that this new edition will – as its predecessors before it have done for the best part of 30 years – provide an essential sales tool for workshops and jobbing-jewellers throughout the UK,” he said.
Nor is it simply UK jewellers who will benefit from The 4th Handbook. Copies are to be translated into French, Flemish and German for Domino’s ever-expanding European sales base.
Retailers wishing to receive a copy of The Domino Handbook should contact Sally Holgate on 0121 237 4937 or email [email protected]