ITA (Italian Trade Agency), in collaboration with FEDERORAFI (Federazioni Nazionale Orafi Argentieri Gioiellieri Fabbricanti) and the Italian Ministry of Foreign Affairs, will host “The Italian Jewelry Manifesto,” a three-day inspirational and educational workshop on the strategy of the Italian jewelry sector, featuring over 50 Italian jewelry brands, to officially launch the new Piazza Italia initiative.
Designed as an exclusive new membership network and co-working space, Piazza Italia facilitates continuity of business development between Italian jewelry companies and leading U.S. jewelry retailers.
The three-day kick-off event will take place from Wednesday, May 18th to Friday, May 20th at Piazza Italia (346 Madison Avenue) for buyers, press, and dignitaries to preview the latest Spring ’22 collections of participating jewelers.
A gala reception celebrating the excellence of Made-in-Italy jewelry will take place on Thursday, May 19th at 7:30 pm in the Piazza Italia exhibition area.
The launch event, entitled “The Italian Jewelry Manifesto” will celebrate the excellence of Italian fine jewelry by highlighting four bedrock pillars of Made-in-Italy leadership – Design, Innovation, Sustainability, and Technology.
More than 50 Italian jewelry companies, from across Italy, will showcase their work during the event.
The prestigious participating brands were carefully curated by Paola de Luca’s team at The Futurist, ITA, FEDERORAFI, and Piazza Italia staff to represent every sector of the Italian jewelry trade, from high jewelry to accessories, from gold to silver, from hand fabricated jewels to manufactured chain.
Italian jewelers have been leading the world in jewelry technology and innovation since ancient times. Now, that enduring legacy evolves with ever more beautiful design, premium quality craftsmanship and a vigorous focus on sustainability. This unique new workshop event will bring it all together under one roof for the U.S. market to fully explore what Made in Italy means today.
“We are happy to introduce Italian companies to this new way of promoting their jewelry, pairing traditional methodology with innovative tools to have a unique presence in the sophisticated American market,” said Fabrizio Giustarini, Director of the Houston office of the ITA.
“This initiative is geared toward strengthening bonds between key players, and as expressed in the name of the event, presenting Made in Italy as a leader in innovation, design, technology, and sustainability – all the critical elements of setting trends in the fine jewelry sector.”
Housed at historic 346 Madison Avenue, with architecture inspired by the Italian Renaissance, Piazza Italia will serve as a launchpad for participating Italian jewelry companies. Founded by former CEO of the Richline Group, a Berkshire Hathaway company, Dennis Ulrich and Italy-America Chamber of Commerce President, Alberto Milani, Piazza Italia aims to eliminate barriers to entry and provide continuity for Italian jewelers wishing to do business in America.
The membership coworking space will serve as office, showroom, and vault for participating brands. Experienced full-time staff will offer various levels of member support, as needed, including business planning strategy, marketing, wholesale distribution support, logistics, and more.
Retail buyers can register for the workshop here: https://www.extraitajewelry.com/events_USA/the-italian-jewelry-manifesto