The Jewellery Cut Live opens call for emerging designers to win bursary place at show


The Jewellery Cut Live in association with Fuli Gemstones will continue its tradition of gifting one promising, emerging jewellery designer with a free place at the popular London jewellery show. Applications are now open.

The next edition of the jewellery selling exhibition will take place on the 11th & 12th of October, 2020, at The Royal Institution on Albermarle Street in London’s Mayfair.

To be eligible to win the bursary space at this season’s event, all jewellery designers entering must be based in the UK and have been in business for three years or less (full entry details below). Previous winners of The Jewellery Cut Live bursary have included: Cult of Youth, Ama Dhami and, most recently, Le Ster (pictured).

Aishleen Lester, the designer behind Le Ster, said: “It was a wonderful opportunity to be selected for The Jewellery Cut Live bursary award. I gained valuable insights throughout the show.”

The deadline for entries is August 24th, 2020. A shortlist of four designers will be created by The Jewellery Cut team, with the finalists then presenting to a panel of high-profile judges from the fashion and jewellery industry.


In addition to showing and selling their work at The Jewellery Cut Live, and gaining exposure to press and store buyers, the winner will receive a wider package of benefits, including a sizeable gemstone to set in a future design.

Fuli Gemstones, which has signed up to sponsor The Jewellery Cut Live for the next three years, will gift the winning jeweller a peridot, a grass-green gemstone unearthed at its mine near the Changbai Mountains in China.

See below for a full list of prizes that will be gifted to the bursary winner, which include donations from De Beers, Retail Jeweller magazine, The National Association of Jewellers, Goldsmiths’ Fair, Honest PR and The Goldsmiths’ Company Assay Office.

“The Jewellery Cut Live is garnering a reputation as a real incubator of jewellery talent,” said The Jewellery Cut co-founder Rachael Taylor. “We have had some incredible jewellery designers pass through our bursary scheme in the past few seasons, and I’m very excited to see who applies for October’s show. What we are seeking is a designer who can offer originality, beauty and a strong sense of self and concept.”


To be considered for The Jewellery Cut Live bursary, jewellers must send an application to [email protected] with the following information:
• Full information on themselves and their brand, with links to websites and social media pages
• A selection of images of their work, as well as any lookbooks or biographies, if they have them
• A pitch about who they are, why they should be considered for the bursary and what they feel they would bring to the show (this can be submitted in any format – written, video, etc)
• All applicants must already have a fully launched brand that is selling jewellery and have been in business for three years or less, be in a position to have enough stock to take part in the show in October, and be based in the UK. Jewellers who have already been part of The Jewellery Cut Live in the past cannot apply.


• A stand at The Jewellery Cut Live on October 11th & 12th, 2020
• Mentoring support from The Jewellery Cut founders Rachael Taylor and Andrew Martyniuk
• A Fuli Gemstones peridot to be set in a future design
• Access to online Diamond Foundation Course created by The De Beers Diamond Institute
• De Beers Group Institute of Diamonds Grading Report for a diamond of 0.5ct to 1ct, submitted to the Maidenhead lab
• A year’s membership of the National Association of Jewellers
• Two-hour communications consultation with Honest PR
• A year’s subscription to Retail Jeweller magazine
• A VIP ticket to Goldsmiths’ Fair 2021
• A laser and punch hallmarking package courtesy of The Goldsmiths’ Company Assay Office.