Ti Sento reports 27% sales growth with strong new winter collections
September 2013 – European jewellery brand Ti Sento Milano reports a strong start to its Autumn/Winter 2013 season.
The worldwide average order amount per door in pieces has grown by 13%, and in value its average order per retail partner per door has increased by 9% compared to 2012.
Ti Sento’s Country Manager UK, Judith Lockwood said: “The total amount of all business written so far in this period, which includes new doors, existing doors, new seasonal fashion collections and buy-in to existing collections, is showing a staggering increase of 27% in pieces compared to 2012.”
“Our new winter collection has been extremely well-received by retailers and consumers so far – which is incredibly positive news for us all. The collection is commercial, on-trend and everyone is loving it,” she added.
Ti Sento reported a very positive IJL show, up 24% on its target for the trade show and opening 9 new retail accounts.
“This is a fantastic result for what is now a stable and mature brand in the UK market,” said Lockwood.
“The new Ti Sento Denim Collection was very well received with more than 25 retailers buying into the pre-season collection, which they will receive in November.”
Ti Sento also takes to the TV for the first time on Saturday 28th September on QVC, live at 7pm when Judith Lockwood will be guest presenting the Ti Sento brand.
“This is a truly fantastic way for us to brand build and tell the Ti Sento story to new and existing consumers, as well as showcasing selected seasonal items,” said Lockwood.
She added that Ti Sento’s parent company IBB Amsterdam will be ensuring that its retail customers are fully prepared to react to any follow up orders, matching items and online enquiries that Ti Sento retailers may receive following the QVC show.
“The QVC customer is akin to the John Lewis customer – she is high-end, she has disposable income, she doesn’t just buy on price (no discounting on QVC for Ti Sento), she buys from the comfort of her own home and is a perfect Ti Sento profile,” said Lockwood.
Ti Sento will also be opening its first standalone store in the UK at the Trafford Centre in Manchester next month and will be hosting an evening event to coincide with Manchester’s Vogue Fashion Night Out event on October 10th.
The 84 square metre store is being operated as a franchise by CMJ members Michael and Allison Aldridge who have previously worked with Ti Sento at their Neil & Barker store in Widnes, Cheshire.
Ti Sento, which this year celebrates its tenth anniversary, is known for its unique designs in rhodium-plated sterling silver accented with rose and yellow gold, with bold curves and dramatic coloured stones.
Ti Sento creates jewellery as the ultimate fashion accessory.