TRADE FAIR COMMENTARY – Biggest ever edition of Vicenzaoro in full swing, underlines global market resilience


By David Brough

VICENZA, Italy – The biggest ever edition of Vicenzaoro (January 20-24, 2023) in terms of exhibitor numbers (1,300) — with early signals of outstanding visitor turnout – is in full swing, underscoring the resilience of the precious global jewellery, watches and accessories markets against a challenging economic backdrop.

Trade participants were eager to show off their goods, network, identify leading trends and seek new business opportunities in the New Year.

The halls were busy with visitors and buyers from around the world, ranging from retailers to manufacturers and designers, looking to catch the key trends in order to flourish in their markets. This edition of the fair was notable for a resurgence in participants from Asia and the United States, bringing a positive mood and a sense that business was back to pre-pandemic levels.


Vicenzaoro offers a wide range of goods, mainly precious gold and silver jewellery, including “Made in Italy” products and jewellery manufactured in the world’s leading supplier hubs, such as India, Thailand and Hong Kong — as well as loose diamonds and gemstones, and accessories such as jewellery boxes and furniture for stores.

The show is a platform for identifying key trends, with eager anticipation of the “Dreamscapes” presentation on January 21 by the TRENDVISION team led by creative director Paola De Luca, which looks at how jewellery creators’ imaginations and latest technologies are driving design inspirations in the new seasons.  

Vicenzaoro is a vital opportunity for brands from around the world to show off their latest collections. Highlights on the first day included a serpent necklace featuring gold beads, cut by diamonds, from D’orica; a natural malachite necklace, set in 18-carat gold and featuring white diamonds, from the new Zinara collection by La Marquise Jewellery; and a Valentine’s Day silver jewellery collection from Desmos Jewellery.

Vicenzaoro has driven forward a proactive strategy of connecting with the global trade, maintaining a highly visible presence even during the lockdowns, and now has strong claims to be the premier trade show show in Europe. The January edition featured a high turnout by bloggers, influencers and trade press from around the world.

The event is raising its profile in watches, and showcasing Italian watchmaking heritage, via VO VINTAGE which takes place in parallel to Vicenzaoro. Vicenzaoro also organises T.GOLD, a premier event presenting machinery and new technologies, and has a busy gemstones hall, Essence, among other leading attractions for the trade.