TRADE FAIR COMMENTARY – High turnout at the Jewellery Show; prospects for expansion

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By David Brough

LONDON – Visitor turnout was buoyant at the second edition of the Jewellery Show at ExCel, London, on September 20-21, 2023, with strong prospects for expansion as the show will relocate to Olympia in early September 2024.

Many in the UK trade see echoes of the former premier trade fair IJL as the Jewellery Show has grown over the last couple of years, encompassing a broad array of suppliers from gold to silver and pearl jewellery, loose stones and designer creations, with the newer attraction of lab-grown diamond jewellery.

There is still a long way to go before the Jewellery Show can capture the size and scope of IJL, which was long established in Olympia, but the first steps are in motion.

TRADE FAIR COMMENTARY – High turnout at the Jewellery Show; prospects for expansion

Consolidation

UK trade shows need to consolidate as the present moderate size of the UK market may not justify the handful of events spanning the trade fair season in September, following the holiday break.

At the Jewellery Show, the seminar sessions were packed, affirming a hunger across the UK trade for jewellery education.

TRADE FAIR COMMENTARY – High turnout at the Jewellery Show; prospects for expansion
Photo © 2023 – ASV Photography Ltd.
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It is a positive signal for the UK jewellery trade that the Jewellery Show has made such a comprehensive effort, both this year and last year, to deliver a wide ranging and forward-looking panel series spanning topics such as the outlook for AI, lab grown and natural diamond jewellery markets, and the future of social media marketing.

TRADE FAIR COMMENTARY – High turnout at the Jewellery Show; prospects for expansion