The timing of the event, coinciding with other fashion sector trade fairs in Milan, helped to drive footfall into the show, which is organised by Fiera di Milano (Milan Fair.)
The steady business at HOMI Fashion&Jewels underscored a growing trend for fashion retailers to sell jewellery and accessories in-store, as seen, for example, at H&M.
MALU, crystal jewellery handcrafted in Vicenza
At the show fashion exhibitors rub shoulders with fashion jewellery suppliers, making it easy for visiting buyers to stock both types of product.
“We are very confident that our fashion-driven exhibitors here will appeal to buyers,” said Exhibition Director Emanuele Guido.
“HOMI Fashion&Jewels delivers the most cutting-edge fashion styles.”
Visitor numbers were high, with strong precautionary measures taken to reduce risks of coronavirus, such as handing out masks to visitors at the entry gate.
HOMI Fashion&Jewels showcases key trends in the fashion and fashion jewellery markets to keep visitors fully aware of what will sell in the seasons ahead.
An exhibition of talismans and amulets in contemporary fashion jewellery, has opened at the current edition of HOMI Fashion&Jewels, reflecting heightened tastes for sentimental and meaningful jewellery during the pandemic.
Amle; La Scio Scio, 2020; necklace
Author and professor Alba Cappellieri said the exhibition covers three themes – rites, materials and symbols – and is perfectly timed as in-person trade shows kick off again, with consumer tastes clearly pointing to talismans and amulets due to a greater desire for meaningful gifts owing to the pandemic.
The exhibition features more than 200 jewels, using a variety of materials including red Mediterranean coral and gemstones, inspired by historic motifs, flora and fauna, and other themes.
The HOMI Fashion&Jewels trade fair presented an array of fashion items and accessories interspersed among the jewellery designs.
The show featured prominent displays of red Mediterranean coral and pearl jewellery.
Chunky, brightly coloured necklaces were popular.
Amber and resin jewellery from Eastern Europe was widely available.
Unusual jewellery materials featured too, such as pieces made from glass, wood and recycled plastic.
In the popular New Crafts section, innovation abounded, such as a selection of moulded nylon crosses by CADO’ di Dorina Camusso.
CADO’ di Dorina Camusso
