TRADE FAIR REPORT – Vicenzaoro sees strong influx of US buyers, exhibitors show off extraordinary creativity in new collections

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By David Brough

VICENZA, Italy – Vicenzaoro, a showcase for precious jewellery designs as well as cutting-edge machinery and other industry services, running from March 17-21, 2022, saw a strong turnout by US buyers, and presented an extraordinary display of creative and technological innovation.

US buyers arrived in force, underlining expectations for buoyant precious jewellery demand in the United States, for the latest “Made in Italy” collections from brands such as Annamaria Cammilli, Ferrari Firenze and Nanis, as well as exhibitors from other countries, such as ECH Jewelry from Spain.

TRADE FAIR REPORT – Vicenzaoro sees strong influx of US buyers, exhibitors show off extraordinary creativity in new collections

Organisers reported a significant presence also of European buyers, notably without Russian and Ukrainian visitors due to the war, with some Asian visitors too, although Covid concerns still limited arrivals from that region.

TRADE FAIR REPORT – Vicenzaoro sees strong influx of US buyers, exhibitors show off extraordinary creativity in new collections

During a tour of exhibitors on the first day, “Made in Italy brand Annamaria Cammilli presented a lively mix of colours in gold in superbly crafted high end pieces, including the Prestige and Couture collections featuring increasingly in vogue coloured gemstones.

TRADE FAIR REPORT – Vicenzaoro sees strong influx of US buyers, exhibitors show off extraordinary creativity in new collections
Annamaria Cammilli – Prestige collection, featuring tanzanite

TRADE FAIR REPORT – Vicenzaoro sees strong influx of US buyers, exhibitors show off extraordinary creativity in new collections

Another “Made in Italy” brand – Ferrari Firenze

Spain’s ECH Jewelry incorporated titanium threads into their 18-carat gold bangles to introduce flexibility into their insect-inspired designs.

The jewellery designers’ room showcased the latest surge in creativity and artistic innovation from groundbreaking designers such as Alessio Boschi.

An array of panel discussions kicked off, including a talk about introducing blockchain in the supply chain of coral and cameo jewellery made in Torre del Greco, seen as a sustainable way forward to safeguard a responsible supply chain.