By David Brough
GENEVA – Sentiment was upbeat at the 10th edition of GemGenève (May 7-10, 2026) with exhibitors reporting brisk enquiries underpinned by dynamic wealth creation among super rich collectors of high jewellery and gemstones.
With U.S. stock markets trading at or near their all-time highs, an AI boom under way, and oil suppliers benefiting from surging prices, the top players in the global economy are rapidly amassing wealth, some of which can be protected by placing into rare and precious jewels and gems.
The corridors were full of buyers representing high retailers, from Bond Street and other top global centres, and leading jewellery designers, such as London-based brand Jessica McCormack, catering to gilded collectors, many of whom are women buying special pieces for themselves.
GemGenève co-founders Thomas Faerber and Ronny Totah (with microphone)
Demand at the top end of the market for collectible rare items of jewellery – contemporary, vintage and antique – as well as high diamonds and coloured gemstones, appears to be largely immune to a “perfect storm” of challenges, notably the Iran war, tariffs, and soaring and volatile precious metals prices.
GemGenève exhibitors supply rare and exquisite items of jewellery, extraordinary natural diamonds, and coloured gemstones, including increasingly sought-after Paraiba tourmalines and spinels, as well as no-heat rubies and sapphires, and no-oil and low-oil emeralds.
Press corps at GemGenève
The Geneva show was an opportunity for buyers from the Middle East to shop for exquisite high end pieces, with many collectors in town for the Geneva magnificent jewels auctions, which will take place after GemGenève ends.
Jewellery Outlook Editor David Brough has attended all 10 editions of GemGenève
