MUNICH – With 1,334 brands from 38 countries, INHORGHENTA, which ran from February 21-24, 2025, grew by 3.4% compared to the previous year, after the 2024 edition had already seen a 9% increase.
This continued strong growth was primarily due to a high level of international participation—more than half of the exhibitors came from abroad.
Italian exhibitors occupied the largest space, and the Francéclat pavilion expanded its area, as more French watch brands joined each year.
INHORGENTA’s international growth was driven by two key factors: industry-specific events such as the international TRENDFACTORY; and by the strong global presence of Messe München, one of the largest exhibition organizers in the world.
With 13 subsidiaries in Europe, Asia, Africa, and South America, as well as around 70 representations in over 100 countries, Messe München is well-positioned to further expand INHORGENTA’s reach. INHORGENTA attracts jewelers, retailers, and industry experts from around the world.
With over 25,000 visitors from around 100 countries, the fair again recorded a roughly 1% increase compared to the previous year. The international visitor marketing efforts paid off.
Particularly encouraging were the increases from key markets such as the Middle East (Bahrain, Israel, Qatar, Kuwait, Lebanon, Oman, Saudi Arabia, United Arab Emirates), Switzerland, Italy, Denmark, the United Kingdom, and Belgium.
