By David Brough
LAS VEGAS – The state-backed Italian Trade Commission (ITA Houston) staged a dinner celebrating three dozen Italian fine jewellery brands participating in the COUTURE show in Las Vegas, including a presentation of a new Buyers’ Guide and website updating buyers on the latest innovations, technology, design trends and craftsmanship of “Made in Italy” jewellery.
Ilaria Santori of ITA Houston
ITA Houston, who also organised the Italian pavilion at JCK Las Vegas, held the dinner event, titled “Uniqueness: A night in the Italian jewelry museum”, at the Wynn Hotel, Las Vegas, by special invitation to jewellers, buyers and the trade press on Wednesday, May 31, 2023, on the eve of COUTURE.
At the dinner, ITA Houston’s representative Ilaria Santori announced the launch of a new website presenting “Extraordinary Italian Jewelry”, that connects Italian jewellery manufacturers and suppliers with the U.S. trade, notably retailers and wholesalers. The United States is one of the world’s leading markets for Italian jewellery exports.
The Buyers’ Guide assists U.S. buyers to navigate the latest Italian jewellery lines on offer at the JCK and COUTURE shows.
The Futurist CEO Paola De Luca presented details of the “Made in Italy” Buyers’ Guide
ITA Houston’s campaign at JCK Las Vegas and COUTURE uses all social media tools, including Instagram and Twitter, and joins forces with leading media to increase knowledge about the high-quality craftsmanship of “Made in Italy” jewellery in the U.S. market.
ITA’s digitized and analogue campaign shares updates on events in Italy and in the United States where “Made in Italy” products will be presented.
ITA Houston is organising a media and social influencer programme that will promote Italian jewellery exporters in the United States, showcasing their skills and innovation.
The agency has charted a collaboration with leading trade media outlets and Instagrammers, including high-profile influencer Katerina Perez, to showcase “Made in Italy” craftsmanship in the United States.
