TRADE FAIRS – JGW September reports 4.5 percent rise in attendance

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TRADE FAIRS – JGW September reports 4.5 percent rise in attendance

HONG KONG – JGW September (Jewellery & Gem World Hong Kong September) reported 57,632 buyers during its week-long run across two locations, a 4.5% increase over the previous edition, show organiser Informa Markets has announced.

Staged as a massive dual-venue showcase, the B2B event ran from 14 – 18 September at the AsiaWorld-Expo (AWE) and from 16 – 20 September at the Hong Kong Convention and Exhibition Centre (HKCEC). It featured around 3,000 exhibitors from 46 countries and regions, spanning more than 40 pavilions.

The event brought together the biggest names in diamonds, coloured gemstones and pearls, alongside world-renowned jewellers, high jewellery houses, leading equipment and packaging suppliers, and major technology providers.

The fair drew a highly global audience, with visitors arriving from 149 countries and regions. Attendance was evenly split across three key segments, with Hong Kong, mainland China and international markets each accounting for roughly a third of the total visitors.

Mainland China led the growth story, with visitor numbers climbing 4.5% year on year. Strong gains were also recorded from North America (+24.2%), Europe (+13.4 %) and Central Asia (+42.2%), underscoring the show’s international reach.

“The strength and diversity of buyer attendance reinforces JGW’s position as the leading B2B sourcing destination for jewellery and gemstone professionals worldwide,” said Celine Lau, Director of Jewellery Fairs. “A notable shift this year was a distinct growth in buyers from mainland China, who demonstrated a highly intentional approach to sourcing − arriving with a sharp focus and a clear understanding of exactly what they needed.”

First-tier cities – Guangdong, Shanghai and Beijing – stood out with positive year-on-year growth, accounting for the large majority of Chinese attendees and forming the backbone of China-based participation, Lau said.