- Looking ahead to INHORGENTA 2024 with a new look & feel
- Brand relaunch, trading up, modern design, more to experience
- New top brands, including Porsche Design
MUNICH, Germany – Next February, INHORGENTA 2024, a leading European trade event for jewelry, watches and gemstones, will celebrate its 50th anniversary with a new look and feel.
Several highlights were introduced at a well-attended Preview event in Munich at Olympiapark München on June 27.
Some 80 exhibitors, jewelers, partners and media representatives joined the preview at Olympiapark — a venue that symbolizes the cheerful openness of INHORGENTA’s founding days.
In the summer atmosphere, Exhibition Director Stefanie Mändlein said: “This year’s strong comeback and the 50th anniversary are the perfect moment for a new spirit, a new look and for trading up in all halls. Our aim is to transfer the industry’s unique design standards and the products’ emotional appeal to the entire INHORGENTA.”
And INHORGENTA is growing. A number of top brands will be making their debut, including Porsche Design.
“Along with many other brands, we also see the increasing importance of INHORGENTA. Its ambition, the international audience, the personal service and the premium ambiance convinced us,” said Gerhard Novak, General Manager Porsche Design Timepieces.
“We are delighted with this new addition, which will be followed by others,” Mändlein said.
An event in a class of its own
The highlight of INHORGENTA 2024 will be its 50th anniversary.
On the first evening of the fair, all participants will celebrate together, including exhibitors from INHORGENTA’s beginning.
Two exhibitions will be dedicated to jewelry from 5,000 years of history and today.
An exclusive gala will revive the early 1970s.
And with its new location and refined categories, the INHORGENTA AWARD will again be a special event. Across all halls, new elements will add to the show atmosphere, including an Experience Hub in the Watch Hall, installations, showpieces and Instagram moments as well as an upgrade of the food and beverage areas.
Preview provided a foretaste of the new look & feel
Guests at the preview gained a first impression of how serious INHORGENTA is about its claim: a jewelry and watch presentation with fashion by Brachmann set glamorous highlights.
And in a keynote “AI catwalk analysis—the future is silver,” trend analyst Nils Holger Wien made clear: “In fashion, jewelry is taking on more importance because frequently colors and silhouettes are clearly calming down: jewelry pieces become statement pieces.”
“Today we revealed how we want to take INHORGENTA’s look and feel to a new level,” Mändlein said.
“Everyone will be able to witness this from October, when our brand relaunch under the banner “Strong and Confident” by Mirko Borsche goes live. A special thanks goes already now to our partners WEMPE, Saskia Diez and Ceylons for supporting us with jewelry, watches and gemstones in the new look.”
Supporters of the preview
INHORGENTA just couldn’t be that brilliant without its partners and customers.
Special thanks go to the preview supporters Autore, Capolavoro, Casio, Ceylons, Dahlinger, Gellner, Jörg Heinz, Liu Jo, Nanis, Niessing, Patrik Muff, Porsche Design, and to Brachmann for fashion and Ludwig Reiter for shoes.
