- Vicenzaoro, whose next edition will take place from September 8-12, 2023, is among the top three international jewellery trade events in the world. Marco Carniello, Italian Exhibition Group’s Global Exhibition Director Jewellery & Fashion, in an interview with Jewellery Outlook Editor David Brough, outlines why the September show will be a vital opportunity for buyers around the world to restock for the coming seasons.
- Marco Carniello
- Marco, what will be new and different about Vicenzaoro September this year?
At every edition we put our efforts to improve the show. At Vicenzaoro September (8-12 September, Vicenza Expo Center, Italy) visitors will discover new entries among the exhibitors, new jewellery trends on display, the world preview of the new Jewellery Trendbook, the TIME community for contemporary watches (launched in January), and improved services for all buyers attending. In addition, the second edition of VO’Clock Privè, our B2C event dedicated to watchmaking culture (8-10 September).
Vicenzaoro September is back from the 8th to 12th September with many new entries among exhibitors, original proposals and high-end jewellery trends from “Made in Italy” luxury brands, the most renowned European maisons and leading overseas players.
It’s a not-to-be-missed event for the jewellery industry which offers a high-level business experience as a hub and showcase for the entire supply chain, represented by our “communities”.
Trends will be set in particular by the ICON community and The Design Room capsule project, which will host the best red carpet creations.
Furthermore, as a privileged observatory of the latest trends in style and design, Vicenzaoro September will be presenting a world preview of the new edition of The Jewellery Trendbook.
The guide, produced by Trendvision Jewellery + Forecasting, IEG’s independent observatory on the world of jewellery, investigates emerging phenomena, the social panorama and the global evolution of jewellery consumption in order to develop the sector’s business in the near future.
And contemporary watchmaking will be on stage in the TIME community, after its debut in January 2023, presenting the latest market offers and technical and design innovations with a B2B focus on independent brands and micro-brands that want to expand their presence in jewellery store windows.
The event will extend further to the timepiece supply chain with some of the best component and accessory producers, from packaging to straps and “private label” manufacturers.
The top watchmakers will be in Vicenza for VO’Clock Privé, the event organized by Italian Exhibition Group dedicated to enthusiasts and collectors, offering a programme of meetings and technical workshops with the sector’s most authoritative experts.
This B2C format is taking place from 8th to 10th September at Vicenza Expo Center, in a separated and dedicated location.
Against an uncertain global economic backdrop, how is the Italian goldsmithing sector doing and what trends are you seeing in “Made in Italy” exports?
The latest figures released by Confindustria Federorafi Research Center show double-digit increase in turnover (+20.8%) on a national level for the year 2022 compared to 2021.
Employment is also showing a positive balance (+5.4%) compared to the previous year.
The booming trend of Italian exports recorded in the last two years is slowing down, but remains positive and is worth 9.8 billion euros – approximately 75% of which is directed towards non-EU markets.
The first export destinations are the USA and UAE (with Switzerland and France, countries which Italian companies provide with manufacturing, components and semi-finished products).
Competitiveness of “Made in Italy” jewellery stands out for high product quality, innovative technologies and creative design, new promotion and communication channels to approach new markets, commitment to sustainability, and investments in training young talent. Drivers that are discussed, experienced and implemented during Vicenzaoro, which is committed to support and boost the whole industry.
- Vicenzaoro September is a global show, representing suppliers from around the world as well as “Made in Italy”. What variety of offering will the September show deliver, and are you fully booked with exhibitors?
Yes, for the forthcoming show Vicenza Expo Centre was already fully-booked as of June. The demand for exhibiting stands is always high.
Vicenzaoro is the best showcase of “Made in Italy” excellence — especially luxury jewellery brands, gold and silver manufacturers, technologies.
But it’s also a fully international B2B show where buyers can find the most interesting European maisons, with numerous companies from Germany, France and Spain, as well as leading overseas players, in particular from Asia with exhibitors from Thailand.
This variety reflects the broadness of the offer, which includes all the gold and jewellery supply chain: from high-end jewellery brands in the “Icon” community to the best jewellery production, components and semi-finished products in the “Creation” district; the diamonds, precious and coloured stones in “Essence”; contemporary jewellery in the “Look” district, the latest innovative solutions for packaging and visual merchandising in the “Expression” community, the most advanced technologies for production and processing in the “Evolution” area, and contemporary watchmaking supply chain in the “TIME” community.
- What is your advice to potential exhibitors from around the world — suppliers and designers — who would like to present their goods at Vicenzaoro but have not yet managed to do so?
Vicenzaoro is a business hub which attracts visitors from more than 130 countries of the world and is constantly growing in attendance.
“The Jewellery Boutique Show”, as we call the format, is not only about the “touch and feel” of the show. It offers a selection of the best at every level of the jewellery supply chain and organizes the exhibition layout into areas homogeneous by type of product, in order to make the navigation easier and more efficient and effective for our visitors.
- Why is Vicenzaoro September a “must attend” event for retail and wholesale buyers from around the world?
With 70 years of history (we’ll celebrate the anniversary in 2024), Vicenzaoro September has been able to stay relevant in the international jewellery scenario, becoming the prominent B2B show in Europe and among the top 3 most important international appointments worldwide.
The show has established itself not only as a pivotal hub for the world jewellery trade, but also as a cultural and networking hub. All the hot topics of the industry are discussed here by opinion leaders, influencers, and entrepreneurs who join the scheduled seminars and talks: market evolution, sustainability, luxury forecasts, professional training etc.
Last but not least, Italian Exhibition Group is improving the show at each edition with new formats, projects and services for exhibitors, buyers and visitors: we want them to exploit their visit and experience the most effective and efficient business trip. For example, buyers can access services, such as the Luxury Hubs (“VO Approved” hotels), shuttles to and from the airports, desks for easily booking transfers and restaurants, and much more.
And outside the venues the beautiful city of Vicenza, in the heart of the incomparable Land of Venice, offers a truly unique experience of culture, arts, food and wine, which is an everlasting inspiration for “Made in Italy” jewellery, a tradition of creativity, innovation and craftsmanship deeply rooted in the tradition of Vicenzaoro.
What is your vision for the future evolution of Vicenzaoro, in the context of fast-developing AI and digital trading platforms?
Attention is high on digital trends, as it is in general on the evolution of the wider scenario which could influence the gold and jewellery industry on an international level.
At Italian Exhibition Group we keep listening to all the stakeholders, which keeps Vicenzaoro open to discussion on these topics (Metaverse and AI have already been trend topics at the show and will be there again in future).
Consequently the show is adopting (and adapting) innovation to improve opportunities provided to our community and enhance in-person interaction, which will always remain the core of our events. As an example, we launched in 2020 The Jewellery Golden Cloud, an online platform which is helping to maximise business matching between exhibitors and operators before, during and after the show.