Sonam Kapoor becomes brand ambassador of India’s IIJW
MUMBAI, June 2011 – Celebrated Bollywood actress Sonam Kapoor will play a key role promoting India International Jewellery Week (IIJW) this year after being appointed Brand Ambassador.
II JW, which will showcase the latest creations of some of India’s best designers, aims to establish India as a global design destination in jewellery. The event will take place in Mumbai from July 31 to August 4, 2011.
The Gem & Jewellery Export Promotion Council (GJEPC) has worked for many years to raise the profile of India’s jewellery expertise on the international market.
In 2010, the GJEPC introduced the India International Jewellery Week (IIJW), a unique initiative to place India on the global map in terms of jewellery design, innovation and craftsmanship.
As this global event enters into its second year, IIJW has appointed Bollywood diva and acclaimed actress Sonam Kapoor as its brand ambassador for the 2nd Edition.
Rajiv Jain, Chairman, GJEPC, said, “IIJW positions India as one of the finest creators of high quality jewellery and is a showcase of India’s prowess in jewellery, be it design, innovation, craftsmanship or quality.
“We are pleased to announce Sonam Kapoor as our brand ambassador. She exudes the values of glamour and luxury, and is rooted in Indian culture. She offers a perfect brand fit.”
Sonam Kapoor said, “IIJW is an event that provides a perfect platform not only for established designers and brands in the jewellery business, but also encourages young talent.
“I look forward to seeing some exemplary work at the IIJW this July.”
Key participants of the 2011 edition include Queenie for Gitanjali Gems, Anmol Jewellers, Amrapali Jewels Pvt. Ltd, Tanishq (Titan Industries Ltd), Rosily Paul Creations, Sawansukha Jewellers Pvt. Ltd, Laxmi Jewellery Exports Pvt Ltd Golecha’s Jewels, Surana Gems & Jewellery, Intergem Exports, Kashi Jewellers, C. Krishiah Chetty & Sons Pvt Ltd, Dwarkadas Chandumal Jewellers, Divya Ahuja, Dynamic International, HK, and Dipti Amisha.
IIJW 2011 will be spread across five days with the first four days showcasing collections from designers and design houses.
The fifth day will be a grand finale showcasing the “best of the best” of all the participants of the week.