Israeli pavilions receive heavy traffic at Hong Kong fair
HONG KONG, September 26, 2011 – The September Hong Kong Jewellery and Gem Fair, which ended at the Asia World Expo venue on September 23, exceeded the expectations of the Israeli diamond industry, the Israel Diamond Institute (IDI) said.
This year more than 125 Israeli companies exhibited at the show, the majority of them at the two Israel Diamond Pavilions organized by the Israel Diamond Institute (IDI), making the Israeli representation the largest at the show.
Nissim Palomo, IDI Chief Marketing Officer, said that the show underscored the strength of the Israeli Diamond Industry.
“The fact that we were so big gave us an important advantage. Our two pavilions received a huge amount of traffic, and our branding was visible throughout the show. The opening event, which we sponsored, also gave our participation a major boost,” he said.
Moti Ganz, IDI Chairman, said that the Israeli exhibitors did an active business and sales were good.
Although many buyers hoped to buy polished diamonds at reduced prices, Ganz said that Israeli exhibitors stood firm.
“This attests to the excellent business relationships our industry enjoys in Asian markets,” Ganz said.
The September Hong Kong fair is one of the most important trade shows for reaching Asian markets, especially since it comes before the important buying seasons of Christmas, Diwali and the Chinese New Year.
The Israeli diamond industry views Asia as a prime market for polished diamonds, and therefore places special emphasis on participation in this show.
According to fair organizers UBM, visitor traffic at the show was greater than expected with Chinese buyers surpassing Hong Kong buyers for the first time.