Israeli companies to boost presence at Hong Kong fair
Ramat Gan, Israel, September 5, 2011 – The number of Israeli companies exhibiting in this year’s September Hong Kong Jewellery & Gem Fair to be held September 19 – 23, 2011 will greatly exceed last year’s record-breaking participation.
This year’s Israel Diamond Pavilion, organized by the Israel Diamond Institute Group of Companies (IDI), will host two pavilions and will feature 105 companies, compared to 71 last year. In addition, about 20 additional Israeli companies will exhibit in various locations throughout the show.
The Israel Diamond Pavilions will be located in Hall 7 & 9, as well as Hall 10 at the Asia World Expo, which will house all of the loose stones including but not limited to diamond and gemstone exhibitors.
IDI will have an image booth at the heart of each pavilion to provide information on the Israeli diamond industry and help guide buyers through the pavilion.
According to IDI, the unprecedented participation of Israeli companies in the September fair is due to the importance the industry places on Asia, with Hong Kong at its center.
Hong Kong is Israel’s second largest market for polished diamonds representing 27 percent of total polished diamond exports in the first half of 2011.
IDI Chairman Moti Ganz said that he was not surprised by the record breaking Israeli participation in the Hong Kong September Fair.
“Asia, with Hong Kong as its gateway, represents a tremendous and largely untapped market for Israeli diamonds.
“There is huge interest in Asia for luxury goods, including gold and diamond jewelry. I’m happy that the Israeli diamond industry is able to play an important role in supplying this demand.”
IDI Managing Director Eli Avidar said that the institute was spearheading efforts to enhance Israeli diamond industry trade relations with the region.
“Our multi-level support includes marketing initiatives, trade shows and outreach to new and developing markets in Asia. Our representative office in Hong Kong assists Israeli diamond companies to bridge cultural and language gaps and advises them on business opportunities.
“In addition, our portal sites in English and Chinese promote direct ties between Israeli and Asian companies.”