Trade needs to educate younger consumers about natural and synthetic diamond ethics debate

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A study presented at Vicenzaoro shows that the trade needs to inform younger consumers about the sustainability and ethical debate surrounding natural and synthetic diamonds as many Millennial and Gen-Z consumers are poorly informed.

The study, presented by entrepreneur, journalist and influencer Laura Inghirami (Insta @donna.jewel) in a panel discussion at the fair on September 12, cited the results of a survey of a sample of more than 200 young consumers which showed that many of them were not well educated on these themes.

“The new generations (of consumers) need to be informed, educated and made sensitive to diamonds and the themes of sustainability and ethics,” Laura said in a panel discussion at the trade show in northeast Italy.

This education by the trade would help younger consumers make better informed choices over the type of diamonds they wish to buy.

Vicenzaoro

Gaetano Cavalieri, President of CIBJO, World Jewellery Confederation, said in the panel discussion that suppliers of both natural and lab grown diamonds need to clearly disclose and identify the product that they are selling.

The current edition of Vicenzaoro runs until September 14, 2021.