Picchiotti says client comes first as economic crisis grips
VICENZA, January 17, 2010 – Taking care of the customer is the priority of Picchiotti Fine Jewellery to tackle the global economic crisis.
Umberto Picchiotti, President, Picchiotti Fine Jewellery
“It is important to take more care of the client — to be right on top of the requests of the client,” Umberto Picchiotti, President of Picchiotti Fine Jewellery, told Jewellery Outlook in an interview at the VicenzaOro First jewellery trade fair in northeast Italy.
He said that during a tough economic climate it was vital to prioritise clients who have been loyal to a brand.
The financial crisis had eaten into Picchiotti’s business in key markets such as Japan, Russia and the United States, but Picchiotti is holding its own with sales of exceptional pieces to high net-worth clients, Umberto Picchiotti said at his stand in the prestigious B1 pavilion of the Vicenza Fair.
“We are managing to defend ourselves,” he said.
Valenza-based Picchiotti was selling a few pieces in the United States, a vital market, and was commanding outstanding prices, notably for jewellery with exceptional diamonds and other gemstones such as sapphires.
Picchiotti Passion Ruby Collection
Umberto Picchiotti said China had outstanding potential as a market for top tier jewellery, but he lamented the high level of Chinese import tariffs.
He said the outlook for business in 2010 was uncertain due to the volatile economic backdrop, and added that the Baselworld show in March, where many jewellers will introduce new collections, would give a clearer picture of market prospects.
Coloured gemstones are a trademark of Picchiotti collections: customers often look for the “unmistakable colour accent” that is not easy to find anywhere else.
Picchiotti designs are traditionally inspired by classical lines and are characterized by the elegance of their style, their timelessness and their use of exquisite gemstones– heirlooms to be passed on to a favourite daughter or niece.