PureJewels to launch collection at IJL


PureJewels to launch collection at IJL


LONDON, September 2011 – PureJewels, one of the biggest investors in British jewellery design, will launch “Luminous”, a fine jewellery collection by Brighton, UK-based designer Cindy Dennis Mangan, to retail stockists at International Jewellery London ( 4-7 September 2011, Earls Court 2).
The “Luminous” collection, the first diffusion range to be distributed from PureJewels’ inaugural Platinum Heritage Collection, was developed from a couture necklace depicting cascading diamond-encrusted platinum stars.
“Luminous” is a fine jewellery collection inspired by journeys guided by the stars.
The Platinum Heritage Collection comprises couture pieces by up-and-coming British designers inspired by the progress of PureJewels from its roots in India to Africa and finally to the UK.
The “Luminous” collection in platinum and 18-carat white gold with diamonds, is the first of 11 lines of the Platinum Heritage Collection to be distributed by PureJewels to retail stockists.
The “Luminous” collection will be presented in a counter display by PureJewels together with Cindy Dennis Mangan on Stand D50 (Dennis & Lavery) in the Design Gallery at International Jewellery London (IJL) 2011.
“The Luminous collection will be available for retailers to purchase for their stores, and is the perfect modern romantic collection for their bridal and special occasions clients,” said PureJewels’ Brand Manager Jayant Raniga.
“My target is to build up 20-25 regional stockists in the UK for the ‘Luminous’ collection. We are standing shoulder to shoulder with British designers and are thrilled to be partnering with Cindy for the first Platinum Heritage diffusion collection.”
Retail prices of “Luminous” pieces will start from around £600.



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