Vicenza Fair launches new image, rebrands events
VICENZA, Italy, December 10, 2011 – Vicenza Fair is launching a new corporate image and re-naming its three jewellery trade fairs, in a move to enrich and strengthen the brand.
The main logotype will link the season of the Event in a graphic sign that combines the new symbol, a tracer reflection of a point of light, and the original Fiera di Vicenza Spa logo.
The idea of naming each Fair, Winter for the January edition, Spring for the one in May and Fall for the September Exhibition, came from Vicenza Fair (Fiera di Vicenza).
“The new Event image is a development of the historical VICENZAORO brand,” Vicenza Fair said in a statement.
The new corporate image will be presented to the international media at the Winter event in January.