GENEVA – How do the men of today feel about wearing jewellery? Visitors will have a chance to ask themselves the question at the next edition of GemGenève, which runs from 8 to 11 May, 2025, in Palexpo Halls 1 and 2, near Geneva airport.
Historically, men from all sorts of cultures and religious backgrounds have always worn jewellery, from prehistoric shell necklaces to the Maharajas’ jewels of the 20th century; traditionally, it served to denote status, rank or some form of community affiliation.
Today, however, the days of men’s jewellery worn as a symbol of power and wealth appear to have gone.
The rebirth of jewellery for men since the 2010s “is actually due to another factor altogether: men have changed the way they relate to jewels and jewellery in general,” says GemGenève co-founder Ronny Totah.
Today, men account for up to 30% of jewellery purchases from certain collections by brands and independent craftspeople, and the ninth edition of GemGenève will have plenty in store for men in search of jewels.
With a special focus on unisex jewellery, the May 2025 edition of GemGenève will invite visitors to rediscover men’s jewellery.
