Strong women, from Boadicea to Marlene Dietrich, inspire trends


By Tom Wildhern

LONDON, September 8, 2009 – Strong women, from warrior queen Boadicea to style icons Coco Chanel and Marlene Dietrich, will inspire jewellery design in 2010, and innovative blends of ethnic and tribal cultures will add a blaze of colour.
Jaana Jatyri, founder and CEO of
Jaana Jatyri, founder and CEO of, said at the International Jewellery London (IJL) trade show that Boadicea, fabled warrior queen of the Britons, is a powerful symbol emerging in jewellery for the summer of next year.

“The ‘Warrior Princess’ theme is responding to the strong images of a more masculine trend in women’s fashion,” Jatyri told a trends seminar at IJL.
She highlighted the use of wood with metal, and multiple chain arrangements reflecting the warrior princess style.
Another key theme in jewel design, “Modern Boudoir” — a timeless look with “French chic” — was inspired by stylish women of the Art Deco period, such as Coco Chanel, the subject of  two recent movies, and the movie star Marlene Dietrich.

Jatyri outlined other trends including “Nature’s Alchemy” — different ways of blending nature and technology; “Organic Anatomy”, the influence of organic structures such as snake skins and bones; and “The Witching Hour” — a dark and mysterious style, reflected in the use of dark crystals, fish hook earrings, and resin-encased insect designs.
Jatyri also referred to a merging of ethnic cultures in jewellery design trends, creating opportunities for exciting blends of colours.

“There will be more trends that are about mixing cultures, mixing French chic with Indian style or Asian styles,” she said.
“That way we can create something new, like fresh looks that combine different elements from different cultures.”
She said, “By combining different cultures, for example you might have a metal chain with a wooden pendant from India, or even something like Buddhist beads, prayer beads or something like that. And you use them as a necklace.
“So it’s taking elements from different cultures and creating something new and a bit more fashion-based.”
IJL runs until September 9 at Earls Court exhibition centre in London.

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