Trollbeads launches first ready-to-wear collections in eight House of Fraser stores
November 2015 – Collectible bead brand Trollbeads is preparing to capture festive sales, launching three ready-to-wear jewellery collections in eight House of Fraser stores this month.
The Danish brand will move into House of Fraser stores in Dundrum, Belfast, Nottingham, Lakeside, Croydon, Plymouth, Cardiff and Manchester, promoting a selection of designs based on bestsellers from its range.
A second ready-to-wear collection will comprise designs from the Dragonfly Beauty range. This complete collection, with individual items priced from £35, features bangles, bracelets, rings, drop and stud earrings and necklaces, with a lacy dragonfly cut out design.
The brand’s Neverending designs – a looping collection that nods to love knots – will also be sold through House of Fraser stores, and will include silver and gold rings, hoops and studs with RRPs from £25.
Trollbeads, which is already established in House of Fraser department stores in Glasgow and Bristol, will also extend its retail space in the Edinburgh store.
In addition to this, House of Fraser will sell new individual beads to complement each of the three ready-to-wear collections, and a new complete Trollbeads kit at a special price point to encourage buy-in and engagement with consumers.
Pam Aujla, managing director of Trollbeads UK, said: “We have carefully created a bespoke, ready-to-wear jewellery collection especially for House of Fraser customers, which allows them to gain an introduction into our brand. The range consists of some of our most popular pieces in a ready to wear format, which makes it much easier for our customers to select from and purchase. This also provides an ideal opportunity for gifting especially as we approach Christmas.”