Trollbeads launches first ready-to-wear collections in eight House of Fraser stores

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Trollbeads launches first ready-to-wear collections in eight House of Fraser stores

November 2015 – Collectible bead brand Trollbeads is preparing to capture festive sales, launching three ready-to-wear jewellery collections in eight House of Fraser stores this month.
Trollbeads launches first ready-to-wear collections in eight House of Fraser stores


The Danish brand will move into House of Fraser stores in Dundrum, Belfast, Nottingham, Lakeside, Croydon, Plymouth, Cardiff and Manchester, promoting a selection of designs based on bestsellers from its range.
These will include a collection of copper bangles combined with glass beads and pearl beads from the range, complemented by bracelets, rings and necklaces.
Trollbeads launches first ready-to-wear collections in eight House of Fraser stores
A second ready-to-wear collection will comprise designs from the Dragonfly Beauty range. This complete collection, with individual items priced from £35, features bangles, bracelets, rings, drop and stud earrings and necklaces, with a lacy dragonfly cut out design.
The brand’s Neverending designs – a looping collection that nods to love knots – will also be sold through House of Fraser stores, and will include silver and gold rings, hoops and studs with RRPs from £25.
Trollbeads, which is already established in House of Fraser department stores in Glasgow and Bristol, will also extend its retail space in the Edinburgh store.
Trollbeads launches first ready-to-wear collections in eight House of Fraser stores
In addition to this, House of Fraser will sell new individual beads to complement each of the three ready-to-wear collections, and a new complete Trollbeads kit at a special price point to encourage buy-in and engagement with consumers.
Pam Aujla, managing director of Trollbeads UK, said: “We have carefully created a bespoke, ready-to-wear jewellery collection especially for House of Fraser customers, which allows them to gain an introduction into our brand.  The range consists of some of our most popular pieces in a ready to wear format, which makes it much easier for our customers to select from and purchase. This also provides an ideal opportunity for gifting especially as we approach Christmas.”

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