UK retailers meet with Brazilian brand BRUMANI
ST. ALBANS, England, March 24, 2013 – A select group of independent UK retailers met this month with Brazilian brand BRUMANI, which recently launched in the UK.
BRUMANI has all the designs you would expect from Brazilian jewellery: exquisitely coloured gemstones and a heady optimism from being based in one of the fastest growing economies in the world.
But what makes BRUMANI so special is the intensity of the joy, vibrancy and emotion that is expressed within its jewellery.
Booming Brazil is a cultural hot spot, full of people from many different cultures who have given their home country many facets and colours in a culture that has a savoir vivre that has to be experienced.
In an exclusive setting at Sopwell House in St. Albans, just north of London, and in the adjacent offices of UK distributors leoro, Eduardo Bruner, Marketing and Creative Director for BRUMANI, presented the brand’s latest pieces to a number of independent UK retailers.
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The understated elegance and femininity of BRUMANI’s Looping Shine Casual line was seen by several retailers as being just right for the UK market.
UK retailers said the Brazilian brand was a perfect launch for them at a time when Brazil will be increasingly in the public consciousness ahead of the next Summer Olympics and World Cup.
BRUMANI jewellery designs reflect the optimism and joy of the Brazilian soul and the country’s many natural wonders, including the vibrant colours of Brazilian gemstones. The jewellery has a strong identity and aesthetic with a universal appeal.
BRUMANI jewellery mixes elegant, classic and contemporary designs in jewellery full of movement and femininity.
Combining unusual colours in delicate settings makes BRUMANI the jewellery choice of celebrities like Jennifer Lopez, Katy Perry, Penelope Cruz, Selena Gomes, Viola Davis, Paris Hilton and Emily Blunt.
BRUMANI jewellery has sinuous and sensual forms, reflecting the movement and music of the Brazilian Carnival.
Multi-coloured pink or yellow sapphires and rose quartz are set in designs inspired by the exuberance of a samba carnival night.
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Bruner told Jewellery Outlook at a dinner for the retailers at Sopwell House on March 21 that BRUMANI was now well-established in Latin America, and was seeking to expand its presence in new overseas markets, notably the UK.
BRUMANI is an exhibitor at international jewellery trade events, such as BASELWORLD and the Vicenza Fair, which showcase its pieces to retail buyers from around the world.