Venus Jewel increases focus on larger diamonds
MUMBAI, August 7, 2016 – Surat-based diamond manufacturer Venus Jewel is focusing more on larger stones, said managing director Mahiar Borhanjoo.
Venus Jewel supplies more than 15 percent of the total global market for gem quality diamonds — those ranging from FL to VVS2 and a clear D to F colour — of one carat or more.
Asked how the business was evolving, Borhanjoo said, “We’ve moved more of our business to the +1 carat area.”
“Per stone, it’s more revenue. It’s where our core expertise is, in our manufacturing and technical ability.”
Venus Jewel manufactures exclusive solitaires that range from 0.30 to 15+ carats, from FL to I1 clarities, and from D to M colours, even fancy colours if the stone allows.
Venus Jewel sells diamonds online to the international trade via its website http://www.venusjewel.com
